About Us

We are a small fashion startup pioneered by our designer, Ari Louise. We believe that our clothes can be so much more than a trend. We want to make products that help all people thrive, not just our customers. 

As a mother of two, the first problem Ari wanted to solve was maternity clothes. She hated losing her wardrobe when her body changed and wanted to find a way to make clothes that changed with her, that were still beautiful, well-crafted garments.

When we decided to share her work with the world, it was important to us that the people who work to manufacture our pieces actually benefited from creating the product. We wanted to be certain that from start to finish, our clothes were providing women with better lives. We are proud to have established an entirely fair trade and sustainable supply line, from yarn, to textile, to manufacturing.